Hennessy Devilclot Pop-Up Store in HK

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Hennessy Devilclot Pop-Up Store in HK




Last year marked the start of an international relationship between Japanese brand Devilock and Hong Kong label CLOT. Their relationship was the catalyst to the creation of a new brand under the moniker, Devilclot. Fast forward to this year, the two powerhouses linked up with Hennessy V.S.O.P. to create the Hennessy Devilclot Pop-Up Store. In reality, the term “store” is much more far-fetching then its conventional definiton. The space created by these three entities form a place of convergence for not only consumers but also youth looking to gain exposure through their art as well as a gathering point. From a further macroscopic point of view, this project is the creation of a lifestyle and fully embodies the motto of “The Hennessy Art of Mixing” and “Living Life to the Full” by Hennessy. As mentioned this store allows for a combination of talents, pursuits and showcases all under one roof.

Located at No. 30 Hollywood Road in Hong Kong's Central area, the locale proved to be a worthy choice as it best expresses the multi-cultural aspect of Hong Kong as well as an area many Japanese brands pick as their area of choice. The task of interior arrangements was left to Edison Chen's good friend and artist Madsaki, who was gracious enough to find time to capture the theme of the store through his own eyes and methods.

From a product perspective, no less than 10 different styles of items will be available which include shirts, jackets, jeans and toys. These limited edition items were created by an all-star cast of guest artists which include the likes of Edison Chen (CLOT), Endo (Devilock), Madsaki, Levi's, Pushead, Stash and Secret Base among others.

Hennessy Devilclot Pop-Up Store
Shop Unit A, Upper Ground Floor
No. 30 Hollywood Road
Central, Hong Kong








Edison and friends, Endo, Stan, Madsaki, Sam Lee
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