ballzer
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 Posted: Mon Aug 25, 2008 4:39 pm Post subject: Pictograms for the Beijing Olympics |
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Pictograms for the Beijing Olympics
No pandas, no kung fu, and no Great Wall. No paper cutting. And please, no dragons. Amid the symbolic fanfare of Beijing's Olympics, visitors to the games this month have been hard-pressed to spot many of China's most recognizable symbols.
For four years, a rotating team of some 50 undergraduate and graduate students at CAFA toiled over a spectrum of designs, from bunting to uniforms to stamps to the pictograms and medals.
The designers' most impressive work may be the pictograms, the stick-figure logos used to identify each Olympic event. Like the main Beijing Olympics logo, which was fashioned by an independent designer, the pictograms use as inspiration the jiaguwen — primitive Chinese characters that were written on bones during the Shang dynasty 3,000 years ago — as well as the structure of the ancient Chinese seal. By incorporating fine lines, rounded, flowing shapes, and a black-and-white contrast, the tight, simple symbols are a successful balance of modern and traditional Chinese imagery.
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.:: Karazen.com -- Your Chinese Entertainment Network ::.
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